1. It is not possible to isolate customer data management, behavioral targeting, analytics, and experimentation from one another and...

In this digital arena, everything is about what you offer to the customers whether it is the price or the products. There is a completely...

Price monitoring systems are technology solutions that a company can integrate with the existing Customer Relation Management or...

Saying something about the customer’s pain points is significant. Consumers drive sales and help companies grow to the next level. And...

Let's take a brief look at the significance of competitive pricing analysis now that we have a better understanding of how pricing goals...

For any organization, the key to success and achieving revenue goals is to stay the sales team motivated. However, it is not the only...

Though the primary use of software for price comparison is to get an idea of the competitor’s prices, there are several other ways a...

2023 is going to be a year of growth, sustainability and stability. So, we will help you scale the business to the next level. With the...

The present eCommerce environment has become very competitive as new players are entering the market all the time. You need to find a way...

Businesses have to put on their best to grow in a market. Now, eCommerce is a fast-paced market and there is undoubtedly cut-throat...

1. Not Just About the Price: Setting the prices for your product should not be a decision that only focuses on the profit. It should be...

A business needs an effective pricing strategy to keep the sales figure raising and profit margins increasing. However, one of the...

In order to track competitor prices, you need to create a list of products on offer. Further, a list of competitors needs to be prepared...

The e-commerce space is growing at a fast pace and in recent years it has witnessed an influx of all types of sellers such as small...

1. Integrated Marketing Data The marketing teams put a lot of effort across different platforms to get the relevant word out for the...

Well-oiled machinery of business only runs if all the parts are in working condition. Owing to digitization, marketing has become more of...

To begin with, the pricing of every business is always particular to their industries. This is not a hidden fact. What’s more interesting...

As per a survey, approximately 61% of the customers visit different websites for comparing the prices of products. Thus, it is important...

Now, we know that there’s so much data out there on the internet and tracking information from that can become a tad bit tedious and...

A competitive market like that of eCommerce needs constant observation and monitoring. The market is always changing owing to...