There is fierce competition in the market and everyone wishes to beat the competitor to retain or increase their customer share. The aim...

Are you someone from the hotel supply industry who can’t make sense of how your competitors always tend to adjust their prices so...

Staying ahead of the competition in the fast-paced world requires cutting-edge tools and insights. That's why we're thrilled to introduce...

For any business, it is important to price the products well after they are manufactured and ready to sell. However, businesses spend...

Manufacturing companies across the globe are facing challenges as the prices of raw materials are on the rise. Plants are finding it...

Are you a business owner or marketing professional all geared up for the best time of the year with the most sales; Black Friday Season!?...

Here are a few types of competitive benchmarking and their definitions: 1. Internal Benchmarking: This involves comparing processes and...

1. Not Just About the Price: Setting the prices for your product should not be a decision that only focuses on the profit. It should be...

A business needs an effective pricing strategy to keep the sales figure raising and profit margins increasing. However, one of the...