The automotive industry is highly competitive, and pricing plays a pivotal role in business success. Minimum Advertised Price (MAP) policies are a critical tool for manufacturers to maintain pricing standards across dealers and online channels. Without effective MAP monitoring, companies risk price erosion, brand dilution, and revenue loss. Understanding MAP Monitoring MAP monitoring tracks the advertised prices of automotive products to ensure dealers comply with manufacture

In today’s online shopping world, pricing isn’t just about numbers—it’s about how you position your brand and win customer trust. With...

In the fast-paced digital marketplace, Google Shopping has become a critical sales channel for retailers. With products displayed side by...

Are you someone from the automotive industry completely torn between complying with regulations and managing operations, and that too...

When you hit that target of orders of the month in just 2 weeks, when you make an amazing campaign online and it goes viral, it just...

Did you know that 94% of customers compare prices online before they make a purchase? So why as a business would you give them scope to...

Here are a few types of competitive benchmarking and their definitions: 1. Internal Benchmarking: This involves comparing processes and...

Competitive benchmarking is the process of comparing a company's performance, products, or processes against those of its competitors or...

To begin with, the pricing of every business is always particular to their industries. This is not a hidden fact. What’s more interesting...

As per a survey, approximately 61% of the customers visit different websites for comparing the prices of products. Thus, it is important...