Importance of Product Matching for E-commerce

· Product matching can help a business in developing a rational pricing strategy and keep its business competitive.

· It can help them in making the products competitive as businesses compare the product prices on various platforms and learn more about their competitors.

· It helps a business in standing out from competitors. For example, if a seller provide a special offer on a table lamp with a table clock, it differentiates them from other sellers in the competitive landscape.

· Product matching comes in handy when a retailer wishes to make an offer.

· It helps in tracking consumer behavior and tendencies and learning from them.

· Product matching helps in understanding the assortment overlap. You must make sure that your catalog has the required differentiation while still being at par with the competitors.

· Product matching creates a single source for product data.

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