8 Ways to Improve Your Product and Boost Your Online Selling

The online market is a plethora of so many products. Every online shopper goes for thorough research by comparing prices, products, features, reviews, and delivery preferences before doing the final purchase. If you are a seller you need to ensure that you get a check-in every box of the customer. Having said that, giving priority to the product will always be important.

So, before comparing the prices of your competitors, you have to track and compare the products or the similar line of products of your competition. That is called product matching. Now, everything can be done manually but that would mean spending so many resources like manpower, hours, money, and time. That’s where product matching software comes into the picture. Reap the benefits of automated product matching in eCommerce with PriceIntelGuru. We will be covering topics like competitive intelligence product analysis, product matching software, business analytics software, and much more in this blog.

So, buckle up and read on to know more about product matching software and grow your business.

Before knowing the ways to improve your product let us understand why product matching in eCommerce is needed.

1. Accurate Product Data: Tracking product accuracy is getting trickier day by day. With large volumes of data, it is really difficult for retailers to keep up with the data accuracy. There are so many aspects a retailer needs to consider before going for the big leap. Whether to go for a business analytics software along with competitive intelligence product analysis? This can be very overwhelming. Thus, a product matching software can help get those insights and make you understand the loopholes of your product, and help you in choosing the best tools for the growth of your online business. It makes sense, right?

2. Standing Out from the Competition: Companies know that going ahead of time is not possible and keeping up with technological advancement is also very demanding. So, this often leads to poor products, bad customer service, and lower market share. Product matching in eCommerce is vital when you need to solve these queries in one go. Product matching software enables businesses to understand customer preferences and gives them an edge over their competitors. Having mentioned that, business intelligence and data analytics also plays a major role in standing out. Now, this is a very in-depth topic but we will cover that later in this blog in a nutshell.

3. Keeping a Check on Your Bestsellers: A product matching software not only helps you compare the products but also gives you a complete detailed analysis of all your product lines. For instance, you are a truck parts manufacturer. And you need to know which part is being sold the most to which client. Knowing that will help you in staying ahead and keeping an inventory that lets you meet the customer demands on time. Product matching in eCommerce has many pros and can make you the best in the business without any doubt. PriceIntelGuru provides prime product matching software, business analytics software, pricing intelligence tools, and much more. You can achieve your goals in no time with us.

4. Launching a New Product: Have you ever wondered how companies come up with new products in such a short period? Well, it is not a day’s job. A huge number of investments start from market research, competitive intelligence product analysis, product making, understanding the market gap, and launching the product at the correct time. Product matching in eCommerce enables you to do all that and more. Yes! You can know a particular market gap with the help of business analytics software as well but product matching in eCommerce will be focused on just the product details and its features. Having the ideas clear and to the point before any kind of product launch can go a long way.

5. Uniformly integrating all the Productsner: We all have compared products online. And you know that there are challenges in that too. A product description will be different on every platform. And product matching in eCommerce can become more confusing. If any retailer was to say buy from any of the vendors, then they will have a hard time just understanding every specification. So, product matching can help here. PriceIntelGuru’s business analytics software can be a real-lifesaver in running your online business. Additionally, you can keep a uniform product description all across different sites without making everything a big giant puzzle for the shopper.

Now, we can move ahead with the ways to improve your product to sell better.

1. Removing obsolete and underperforming products: Every company has a few products that sell amazing and a few products which don’t sell that much. Often, companies overlook this and incur costs that are not necessary. Competitive intelligence product analysis can help here. You can get a detailed comparison of all the products that are obsolete or underperforming. Additionally, you can also understand the reasons for underperformance. You can know why the product has low sales, or why is it not able to compete with a similar type of product. Business analytics software can then help you make a decision that is better for the company.

2. Highlight the Product Attributes: When we say product attributes, they comprise color variation, size, shape, the material used, price range, etc. Product attributes can be narrowed down and made easier for the shopper to understand. You can highlight these attributes in a comprehensive, precise, and clear manner with the help of competitive intelligence product analysis. Make your product accessible and customers will go for that as convenience also makes a difference when it comes to online shopping.

3. Bifurcate the measurements: Online selling means you are opening your doors to a global audience. This goes without saying that you will target certain countries when you decide to sell online. So, keeping the product measurements clear will help you convert that shopper into a retained client. You can align all your product measurements with the specifications to keep it more user-friendly. Making your customer’s life easy is the main aim here.

4. Business Intelligence and Data Analytics: Business intelligence and data analytics and product matching are two peas in a pod. You have to go through business intelligence and data analytics if you want to get better results of product matching. Unlike customer data, competitive intelligence product analysis demands more precision and accuracy. It just can’t be achieved with a single-point approach. You have to consider multiple paths and alternatives to succeed. Business intelligence and data analytics can enhance your product quality and performance with the valuable insights it provides. Hence, products can have a bigger chance of staying relevant in the market with clean and standardized product data.

5. Rank Higher to reach More: Ranking high on the SERPs is not enough. You also need to rank high on the eCommerce platforms you sell. How that can be done? Simple, you need to do product matching and business intelligence. Competitive intelligence product analysis helps you know keywords that are searched on the platform. Moreover, you can also identify the filters that are used by users on a particular platform. Boosting your overall online presence can prove very effective in the long run.

6. Identify possibly overlooked categories: Competitive intelligence product analysis helps you understand the product categories. Excellent solutions that drive the most of your profitability needs from a product or service you sell. That is understood. But often you miss out on certain products or categories which are in high demand and thereby miss out on great market share.

7. Smart data can lead to smart products: Products that you sell are what lets you survive the market in every circumstance may it be online or offline market. You can have a model to make all kinds of products aligned to that of your competitors and analyze them to check where you are leading and where there is room for improvement. You can get data like repetitive images on the platform, bad quality images, and other aspects which are overlooked but matter high when it comes to ranking high on any eCommerce platform. Relevant information is of utmost importance when it comes to product matching. You can collect all the data that can help you make smart products.

8. Have a Better SEO: SEO is good for driving traffic to your website. More traffic means more people have a chance to buy your product. So, you want to have better reachability for your audience. Optimize your website for keywords, content, links, and product images, so that when the web crawlers are scanning your website, you rank higher on the SERPs.

Match Your Product With Success

PriceIntelGuru is one of the leading pricing intelligence companies. Product matching is a key factor in sales and marketing success. Want to make your products reach higher than your competitors. Contact the experts today.