Manufacturing companies across the globe are facing challenges as the prices of raw materials are on the rise. Plants are finding it...

Most automotive suppliers struggle to price their products right. Most automotive parts companies price their products based on the...

Are you someone from the automotive industry completely torn between complying with regulations and managing operations, and that too...

When you hit that target of orders of the month in just 2 weeks, when you make an amazing campaign online and it goes viral, it just...

Did you know that 94% of customers compare prices online before they make a purchase? So why as a business would you give them scope to...

Are you a business owner or marketing professional all geared up for the best time of the year with the most sales; Black Friday Season!?...

Have you ever had to deal with frustrated customers looking for auto parts that just don’t seem to match their requirements or that of...

In today’s competitive retail and e-commerce landscape, businesses need agile pricing strategies to stay ahead. Dynamic pricing , also...

Introduction Tiered pricing is an effective pricing strategy that allows businesses to maximize revenue while catering to a diverse...

In today’s highly competitive market, it’s not enough for businesses to simply match prices—matching products is equally crucial. Product...

Here are a few types of competitive benchmarking and their definitions: 1. Internal Benchmarking: This involves comparing processes and...

Competitive benchmarking is the process of comparing a company's performance, products, or processes against those of its competitors or...

Maintaining compliance with Minimum Advertised Price (MAP) policies is a significant challenge for brands across various industries....

In today's fast-paced marketplace, businesses are always on the lookout for innovative strategies to outpace their competitors. One such...

The digital shelf, where products are displayed online, is no longer confined to physical store shelves; it has evolved into a dynamic...

In the rapidly evolving business landscape, the concept of the digital shelf has become essential for brands aiming to succeed in the...

Price monitoring is a multifaceted task requiring a systematic approach to ensure hotels procure supplies and amenities at the best...

In the competitive world of hospitality, every detail matters. Hotel supplies and amenities are not only crucial for guest comfort but...

Implementing a competitive pricing strategy offers numerous benefits for businesses, making it a vital approach for gaining a market...

A competitive pricing strategy is an approach where a company sets its prices based on the pricing of its competitors. The goal of this...